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The Adidas Streetball department was recruiting design talents to create a brand identity for their newly launched basketball shoes. This brand required both mass appeal as well as street cred.

I am not a doctor, but I play one on this website!

Introducing Stickman AKA Jack!!! This hand-drawn image entitled Stickman was presented to Adidas and ultimately the world! The Stickman concept appealed to the masses, while the raw edges gave the image the much-needed street cred.

The International Brand

Stickman/Jack: Part of the Adidas Streetball International Brand

Stickman/The Three: Part of the Adidas Streetball International Brand

Stickman/Rain: Part of the Adidas Streetball International Brand

Personal Favorite!

Stickman/Feet: Part of the Adidas Streetball International Brand

Stickman Original T-Shirt Design Series

Steffi Graf wearing the original Stickman t-shirt design as she exited the tennis match following the Monica Seles stabbing attack in Hamburg:

May 1993 New York Times Sports Pages

Stickman was applied to a wide variety of Adidas merchandise, including: hats, shorts, shoes, socks, key-chains, toys, shopping bags, jackets, tank tops, baseball shirts, wristbands, basketball courts, balloons, sweat pants, hoodies and more!!!

Adidas applied the Stickman logo to the entire Streetball line! From hats to shoes and everything in between! Stickman items were sold in over 22 countries and grossed over $200 million world-wide!

If your design is in need of emergency attention contact Dr. Moyo immediately and remember, I am not a doctor, but I play one on this website!

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Scott Stewart

Creative Director

202.281.9581 Cell

moyonine@gmail.com Email