ADIDAS

marketing / branding / graphic
CHALLENGE

Create an international brand image with both mass appeal and street cred for the Adidas Streetball department.

SOLUTION

Conceptualized and designed a Stickman image (entitled Jack) to both brand and market the entire Adidas Streetball line.

RESULT

Stickman/Jack was applied to the entire Streetball line from hats to shoes and everything in between! These Adidas Streetball items were sold in over 22 countries and grossed over $200,000,000 world-wide.